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Operations: Passenger Information Display Deployment and Managed Services @ Sydney Ferries

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Operations: Passenger Information Display Deployment and Managed Services @ Sydney Ferries

Customer Challenge

Sydney Ferries, a prominent public transport network serving Sydney Harbour and the Parramatta River, faced a critical challenge: replacing all End-of-Life (EOL) and deteriorating Passenger Information Displays (PIDs) across their ferry network. This project was essential to meet contractual obligations with Transport for NSW (TfNSW) and had to be completed by the December 2022 deadline.

Key challenges included:

  • Complex Requirements: Meeting all “must-have” technical standards and guidelines set by TfNSW.
  • Tight Deadline: Delivering the project on time despite supply chain disruptions and travel restrictions caused by the COVID-19 pandemic.
  • Marine Environment Expertise: Ensuring the solution was optimised for the unique challenges of a marine environment.

Stakeholder Alignment: Coordinating with multiple stakeholders, including TfNSW, to ensure seamless execution.

Our Role

At Australian Sentinel, we were selected as the prime supplier to Sydney Ferries to:

  • Conduct a current state assessment of the existing PIDs.
  • Recommend a replacement scope, solution, and improvements.
  • Procure and manage the replacement of all in-scope PIDs.
  • Provide ongoing management and support for the new system.

Our role extended beyond delivery, ensuring the solution was future-proof, compliant, and aligned with Sydney Ferries’ operational needs.

Our Approach

    • We implemented a structured and collaborative approach to deliver the project successfully:
      1. Requirement Analysis
        • Identified, documented, and traced all “must-have” TfNSW requirements.
        • Conducted a deep analysis to define the scope and solution.
      2. Solution Design
        • Designed a modernised PID solution, including:
          • Improved physical screen displays with higher brightness and resolution.
          • Modernised enclosures and droppers.
          • Standardised PID size and configuration.
          • Advanced cloud, monitoring, and content management integration.
          • Reconfiguration of wharves from PODs to ceiling-mounted PIDs.
          • Retrofitting modernised displays on existing totems.
        • Ensured compliance with DDA guidelines and marine environment standards.
      3. Project Execution
        • Developed a detailed project plan and documentation.
        • Procured assets early to mitigate supply chain disruptions.
        • Supervised all onsite work to ensure quality and compliance.
        • Conducted a pilot acceptance before full roll-out.
      4. Stakeholder Engagement
        • Involved impacted stakeholders in decision-making processes.
        • Held regular governance and working group meetings to address roadblocks.
        • Provided regular project reporting to Sydney Ferries and TfNSW.
      5. Risk and Change Management
        • Closely managed change requests, issues, and risks.

      Ensured all deliverables were signed off and met TfNSW standards.

Outcomes Delivered

  • On-Time Delivery: Successfully met the December 2022 deadline.
  • Compliance: Fully complied with TfNSW technical standards and guidelines.
  • Future-Proof Solution: Enabled remote monitoring and management of PIDs.
  • Standardisation: Standardised PID size, location, and orientation across the network.
  • Enhanced Quality: Delivered high-quality PIDs with brighter, higher-resolution displays.
  • DDA Compliance: Ensured all PIDs met Disability Discrimination Act (DDA) guidelines.

What They Say

“Thank you for putting us in touch with Australian Sentinel – their quality is mind-blowing!” – Gavin Livingstone, Head of Information Technology Projects @ Sydney Ferries